EverLoved Reviews: Is Ever Loved Free? Pricing + 2 Alternatives
Short answer: pick Ever Loved if you are planning a funeral and raising money for it, Legacy.com if the obituary needs to appear alongside a newspaper listing, and GetMemorial if the memorial itself is the point and your family lives on their phones.
All three are free to start, which is why the choice is rarely about price. It is about what happens after the first week — whether the page carries ads, whether relatives can add to it, and whether it is still there in ten years.
Below is an honest, side-by-side comparison after spending real time in all three — pricing, design, features, mobile experience, and the kind of family each is actually built for. If your question is specifically about Ever Loved's cost, the full free-vs-paid breakdown is on this page, as is whether Ever Loved is legitimate.
At-a-Glance Comparison
| Feature | Ever Loved | Legacy.com | GetMemorial |
|---|---|---|---|
| Price | Free | Free + paid guestbook | Free / $89.99 lifetime |
| Best for | Funeral planning + memorial | Newspaper obituaries | Beautiful, permanent memorials |
| Mobile app | No | No | Yes (iOS) |
| Free tier quality | Generous | Limited | Generous |
| Ads on free pages | None | Some | None |
| Templates | Basic | Minimal | Modern and varied |
| Family co-creation | Yes | No | Yes |
| Funeral fundraising | Built-in | No | No |
| Multilingual | English | English | English / Spanish / Chinese |
| Permanent page | Free forever | Premium needed | Lifetime plan |
Ever Loved — Best for Funeral Planning + Memorial
Pricing: Completely free, with optional paid services like printed programs and fundraising platform fees.
Best for: Families who need to plan a funeral and host a memorial in one place.
Ever Loved was built around a simple insight. In the days right after a loss, families don't only need a memorial page — they need to coordinate logistics. So Ever Loved bundles three tools into one platform:
- Memorial pages — clean, simple, free forever
- Funeral planning — RSVPs, event details, guest coordination
- Fundraising — accept donations toward funeral costs
This is what makes Ever Loved the most useful platform in the immediate aftermath of a loss. The downside is that design customization is limited, and there's no native mobile app. That matters because most memorial visitors today are on a phone.
Strengths - Truly free, with no upsells on the memorial page itself - Integrated funeral RSVP and fundraising - No ads on memorial pages
Weaknesses - Generic, utilitarian templates - No mobile app - Fundraising platform fees apply - Less polished memorial experience than newer alternatives
Pick Ever Loved if you're planning a funeral right now and want one platform to handle logistics, RSVPs, donations, and the memorial page together.
Legacy.com — Best for Newspaper Obituaries
Pricing: Free obituary listing, with a paid premium guestbook subscription.
Best for: Families who want their obituary published in local newspapers.
Legacy.com is the largest obituary network in the United States, with partnerships across thousands of newspapers. If a funeral home is involved, the obituary often ends up on Legacy.com automatically. Its real strength is reach — an obituary published here is likely to appear alongside the local paper's print obituary section.
But as a long-term memorial website, Legacy.com feels secondary to the obituary itself. The pages are short, the design options are minimal, and the guestbook — where friends and family leave their messages — is paywalled behind a premium subscription if you want it to remain available beyond a limited window.
Strengths - Largest obituary distribution network in the US - Trusted brand, often the default choice for funeral homes - Free obituary publishing
Weaknesses - Limited memorial features beyond the obituary - Premium guestbook required for long-term availability - Dated user experience - No mobile app
Pick Legacy.com if newspaper distribution and obituary reach matter more to you than the long-term memorial experience.
GetMemorial — Best for Beautiful, Permanent Memorials
Pricing: Free to start. Premium is $4.99/month, $39.99/year, or $89.99 once for lifetime.
Best for: Families who want a beautiful, permanent memorial they can build together — and keep forever.
Where Ever Loved is utility-first and Legacy.com is obituary-first, GetMemorial is memorial-first. Every design decision is built around a single question: what should a tribute page actually feel like in 2026?
A few things stand out in real use:
- Mobile-first design. Most memorial visits happen on a phone. GetMemorial is the only platform of the three with a native iOS app, and the mobile web experience is clearly the primary design target rather than an afterthought.
- Ad-free at every tier. No third-party ads anywhere — including the free tier.
- True lifetime plans. $89.99 once, forever. No recurring fees, no risk of the page being archived because a credit card expired five years later.
- Family co-creation. Multiple relatives can contribute photos, stories, and audio recordings without anyone having to share a password.
- Cultural flexibility. Western tributes (candles, flowers, written messages) and Eastern remembrance traditions (offerings, anniversaries, lunar calendar reminders) are equally first-class — useful for multicultural families.
- Multilingual. First-class English, Spanish, and Chinese.
Strengths - Beautiful, modern templates designed for 2026 - Native iOS and iPad app, built for the phone rather than shrunk onto it - Ad-free across every tier - True lifetime plan, no recurring fees - Multilingual and culturally flexible
Weaknesses - No Android app yet (in development) - No built-in funeral fundraising or RSVPs - Less newspaper distribution than Legacy.com
Pick GetMemorial if you want the most polished, permanent, mobile-first memorial — and you're comfortable using a separate tool for funeral logistics if you need them.
Pricing, Honestly
The three platforms charge in fundamentally different ways:
- Ever Loved is genuinely free for the memorial page itself; it earns from optional add-ons like printed programs and fundraising platform fees.
- Legacy.com is free for the obituary itself, but the guestbook becomes paywalled, with a premium subscription required for long-term retention.
- GetMemorial offers a generous free tier and a one-time $89.99 lifetime upgrade for premium templates, unlimited media, and permanent storage.
Long-term cost over 10 years of active family use:
| Platform | 10-Year Cost |
|---|---|
| Ever Loved | $0 (with optional paid add-ons) |
| Legacy.com | ~$300+ (premium guestbook subscription) |
| GetMemorial | $89.99 (one-time lifetime) |
If you plan to maintain the memorial for years or decades, GetMemorial's lifetime plan is the cheapest paid option by a wide margin.
Is Ever Loved Free? The Full Cost Breakdown
Yes. Ever Loved's memorial pages are free, and they do not hit a paywall later. You can create a page, publish an obituary, collect messages, share the link, and never enter a card. The pages do not carry advertising either, which is not true of every free memorial site.
That is the whole answer to the question as most people ask it. What follows is the part that actually costs people money — because Ever Loved does take money, just not for the thing you were asking about.
What Costs Nothing
| Free | Notes |
|---|---|
| Creating a memorial page | No card required, no trial clock |
| Publishing an obituary on the page | Different from a newspaper obituary — see below |
| Guest messages and condolences | Unlimited |
| Uploading photos | Basic gallery |
| Funeral and service details, RSVPs | The planning side of the product |
| Browsing funeral-home prices | Their price directory is free to read |
| Keeping the page up | No renewal, no expiry date advertised |
If your entire need is "somewhere to put the details and let people leave a message before Saturday", Ever Loved does that for nothing and does it well. Nothing on this site's comparison of free memorial websites beats free-and-no-ads.
Where the Money Actually Is
Ever Loved is a business, and it earns in places adjacent to the free page. None of these are traps — they are all opt-in — but they are what people mean when they come back and say "I thought it was free."
1. The fundraiser fee. This is the big one, and it catches families out because the cost never appears as a bill. If you raise money for funeral costs through Ever Loved, a percentage is taken from the donations before they reach you, along with the payment processor's own cut. You do not pay it; your donors' money does. It is standard for the whole category — every funeral-fundraising platform works this way — but if you are raising $9,000, the difference between one platform's rate and another's is real money at the worst possible time.
Check the current rate on the donation page itself before you launch the fundraiser, not in an article. These percentages change, and there is often a difference between the platform's own fee and processing fees, plus an optional donor tip that some donors do not realise is optional.
2. Printed things. Programs, prayer cards, memorial stationery. Straightforwardly optional, priced per order.
3. Newspaper obituaries. If you place an obituary in an actual newspaper through any partner or directory, the newspaper charges for it — often several hundred dollars for a photo and a few column inches. This is the single most common source of confusion across every memorial platform, so it is worth being blunt: the website is free; the newspaper is not. The two things are not the same product, and one being free tells you nothing about the other.
4. Funeral-home referrals. The price-comparison directory is free to you because it sits between families and funeral homes. That is a normal business model, and it does not make the price data useless — but it is worth knowing the directory is not a disinterested party.
The Cost That Isn't Money
There is a second question hiding inside "is it free", and it is the one that actually decides things two years later: what is the page for?
Ever Loved is built around the fortnight surrounding a funeral. Service details, RSVPs, the fundraiser, the obituary, the first wave of messages. Inside that window it is excellent, and free is exactly the right price.
What it is not built for is the page growing. The layout looks the same whether the memorial holds four photos or four hundred. There is no real path for a scattered family to each add their own material from their own phone over years — the cousin who finds a box of slides in 2028, the grandchild who records a story at Thanksgiving. We went through this in detail in Ever Loved alternatives, including how to move a memorial across without losing the tributes.
So the honest framing is not "free versus paid". It is:
- Need the funeral fortnight handled? Ever Loved, free, and you are done.
- Need a page that is still gaining photos and stories in ten years? That is a different product, and some of those are also free — with different trade-offs.
Plenty of families use both, and link one to the other. That is a perfectly sensible arrangement and costs nothing extra.
How the Wider Field Compares on Price
| Memorial page | Ads on the page | Where they earn | |
|---|---|---|---|
| Ever Loved | Free, no paywall | No | Fundraiser fee, printed goods, funeral-home referrals |
| GetMemorial ⭐ | Free tier, no ads | No | One-time lifetime plan for the full version |
| ForeverMissed | Free tier, limited | On free pages historically | Subscription or lifetime plan |
| Legacy.com | Obituary via newspaper | Yes | Newspaper placement fees, guest-book add-ons |
| Facebook memorial | Free | Yes | Advertising |
GetMemorial is ours, so treat that row accordingly — it is here because leaving it out of our own comparison table would be worse. We charge once for a lifetime plan rather than monthly, and we do not do fundraising, funeral RSVPs, newspaper obituary placement, or anniversary reminders. If any of those are what you need this month, Ever Loved is the better tool and it costs you nothing.
For the full arithmetic across platforms over ten years, the memorial website cost comparison does the sums.
Three Things Worth Checking Before You Commit
Not specific to Ever Loved — ask these of any free memorial site, including ours.
- What happens if the company shuts down or is acquired? Free hosting has no contract behind it. The practical protection is not a promise on a website; it is keeping your own copy of the photos and the text somewhere you control.
- Can you export what you put in? Tributes people wrote in the first week are irreplaceable and are usually the hardest thing to get back out. Copy them into a document early. It takes twenty minutes and it is the single best insurance available.
- Who is the page for in five years? If the answer is "the family, still adding to it", check that the free tier is designed for that and not just for the first fortnight.
Is Ever Loved Legit?
Yes. Ever Loved is a legitimate, established US company. The memorial pages are real and free, there is no paywall waiting, there are no ads on the pages, and funeral homes list genuine prices in its directory. If you landed here because a link arrived by text and you wanted to know whether the site itself is a scam: it is not.
That is the question answered. But "is it legit" is usually standing in for one of three narrower worries, and they have different answers — one of which deserves genuine care.
The Three Things People Actually Mean
| What you are really asking | Short answer |
|---|---|
| Is the website a scam? | No. Real company, real product, free pages. |
| Is this particular fundraiser real? | Cannot be answered by the platform. Check the person, not the site. |
| Will the page still be there in ten years? | No platform can promise this. Keep your own copy. |
The middle row is where the actual risk lives, and it is worth being precise about why.
The Fundraiser Is the Part to Check
Ever Loved lets families raise money toward funeral costs. That feature is legitimate and well built. But no fundraising platform can verify grief. Anyone can create a page, write a name and a story, and share the link. This is true of Ever Loved, GoFundMe, GiveSendGo, and every other platform in the category — it is a property of open fundraising, not a flaw in one company.
So if you arrived here because someone sent you a donation link, do not evaluate the website. Evaluate the request:
- Do you know the organiser personally, or only through a forwarded message? Forwarded is where nearly all of the risk sits.
- Does the page name a funeral home or a service date you could confirm? A real death has a public trail — an obituary, a service notice, a funeral home listing.
- Can you reach a family member directly to ask where they would like help sent? One text solves this completely.
- Is there pressure and urgency in the message? Genuine families rarely chase donations; the people forwarding them sometimes do.
- Would giving the money in person work just as well? If so, do that. It costs the family less in fees, too.
None of this is a reason to avoid Ever Loved. It is the ordinary care you would take with any request for money that reached you through a screen.
Where "Legit" Stops Being the Right Question
A platform can be entirely legitimate and still be the wrong home for what you are building. That is the more useful thing to decide.
Ever Loved is designed around the fortnight surrounding a funeral: service details, RSVPs, the fundraiser, the obituary, the first wave of messages. Inside that window it is very good and it is free. What it is not built for is a page that keeps growing — the line we drew in the cost section above, with the moving-across steps in Ever Loved alternatives.
For what it is worth: we build a memorial platform too, so we are not neutral. GetMemorial is for the second job — a page that accumulates — with a free tier, no ads, and a one-time lifetime plan instead of a subscription. We do not do fundraising, funeral RSVPs, or newspaper obituary placement, and the mobile app is iOS only with Android still in development. If the funeral is next week and you need money raised and people RSVPing, Ever Loved is the better tool and it costs you nothing.
The Question Nobody Asks and Everybody Should
Not "is this company legit", but "what happens to this page if the company stops existing?"
Every free memorial site — Ever Loved, ours, all of them — is a company, and companies get acquired, pivot, and shut down. There is no contract behind a free page, and a promise on a homepage is not a guarantee.
The protection is not choosing a bigger company. It is keeping your own copy:
- Copy the obituary and life story into a plain document on your own computer.
- Save every tribute and message, with who wrote it and roughly when. The messages from the first week are the irreplaceable part, and they are always the hardest thing to get back out of any platform.
- Download the full-resolution photos, not the versions displayed on the page.
- Do it once, early. Twenty minutes now, and the platform question stops being frightening.
If you want the wider category context rather than the safety checklist, our roundup of the best online memorial websites covers how the whole field works.
Design and Mobile Experience
This is where the three platforms feel most different.
Ever Loved is utilitarian. The templates are simple, the fonts and colors conservative. Mobile web works but isn't optimized.
Legacy.com uses an obituary-style layout that often feels dated. The mobile experience is functional but not pleasant.
GetMemorial is the only platform that feels designed for 2026. Clean typography, soft warm color palettes, generous use of photography, and a smooth iOS app for both creators and visitors.
If design matters to you — and on a memorial page it really does — GetMemorial is in a different league.
Which Should You Choose?
A 30-second decision guide:
| Your priority | Pick |
|---|---|
| Plan a funeral and host a memorial in one place | Ever Loved |
| Get the obituary into local newspapers | Legacy.com |
| Beautiful, permanent, mobile-first memorial | GetMemorial |
| Lowest possible long-term cost on a paid plan | GetMemorial ($89.99 lifetime) |
| Truly free with no upgrades | Ever Loved |
For most families, the realistic answer is this: use Ever Loved for funeral logistics and GetMemorial for the lasting memorial. They complement each other, and using both is still cheaper than Legacy.com's premium guestbook over time.
Final Thoughts
There's no universally "best" platform — only the best one for what you specifically need. If we had to pick a single answer for the long term, it's worth remembering that a memorial is something a family lives with for years, sometimes decades. The platform that prioritizes the memorial experience itself — the design, the permanence, the mobile experience, the cost over time — wins by default.
That's GetMemorial.
But Ever Loved and Legacy.com still earn their place when funeral planning or newspaper reach is the top priority. The most important thing isn't which platform you pick — it's that you pick one and start.
FAQ
Is Ever Loved really free, or is there a catch? It is genuinely free for the memorial page, with no ads and no paywall. The revenue comes from the fundraiser fee, printed programs, and funeral-home referrals — all optional, none of which affect the page itself.
Does Ever Loved charge a fee on donations? Yes. A platform fee plus payment processing is deducted from funds raised, which is normal for the category. Check the exact current percentages on the donation setup page before launching, because these change and the difference matters on a five-figure total.
Is the Ever Loved obituary the same as a newspaper obituary? No. Publishing an obituary on the Ever Loved page costs nothing. Placing one in a newspaper is a separate transaction with the newspaper, and it is not cheap. Do not assume the free one substitutes for the paid one if the family expects a printed notice.
How long does an Ever Loved memorial page stay up? There is no advertised expiry, and the pages have remained up. That is a track record rather than a guarantee — for anything you cannot bear to lose, keep your own copy regardless of which platform you use.
Is Ever Loved a real company? Yes — an established US business with a working product, a public funeral-price directory, and free memorial pages that do not become paid.
Is it safe to donate to an Ever Loved fundraiser? The platform's payment handling is standard and safe. Whether a specific fundraiser is genuine is a separate question that no platform can answer for you. If the link was forwarded rather than sent by someone you know, confirm with a family member before giving.
Does Ever Loved sell your data? Read the current privacy policy rather than trusting an article on it — policies change and this one is not ours to summarise. What we can say factually is that the memorial pages do not carry third-party advertising, which is the usual visible sign of a data-driven model.
Is Ever Loved better than GoFundMe for funeral costs? It is purpose-built for funerals, so the page comes with the service details and obituary attached rather than being a generic campaign. Compare the current fee percentages on both before deciding — on a five-figure total that difference is real money.
Can I move my Ever Loved memorial somewhere else later? Yes, manually. There is no export-and-import between memorial platforms, so it means copying the text and re-uploading photos. The step-by-step is here, including what only Ever Loved holds and is worth screenshotting first.
Why does Legacy.com charge for the guestbook? Legacy.com's revenue model is built around premium guestbook subscriptions for long-term availability. The basic obituary itself remains free.
Can I use more than one of these? Yes. Many families use Ever Loved for funeral logistics and a different platform like GetMemorial for the lasting memorial.
Which has the best mobile experience? GetMemorial — it's the only platform of the three with a native iOS app and mobile-first web design.
About GetMemorial — Where Ever Loved is utility-first and Legacy.com is obituary-first, GetMemorial is memorial-first: mobile, ad-free, multilingual, with a one-time $89.99 lifetime plan. Create a free online memorial.
