Ever Loved Alternatives: 6 Memorial Sites to Consider, and How to Switch
Ever Loved is a good product. That is worth saying at the top, because most "alternatives" articles open by finding fault, and this one does not need to. The memorial pages are free, they stay up, there are no ads on them, and the funeral-planning tools are genuinely useful in the week when nobody can think straight.
So why do people search for alternatives? Usually not because Ever Loved failed them. It is because Ever Loved was built for the fortnight around the funeral, and they are now two years past it. The RSVP has served its purpose, the fundraiser is closed, and what they want is a place that gets better with time — more photos, more stories, a page that feels like the person. That is a different job.
This article lays out where Ever Loved stops, six alternatives that pick up from there, and how to move a memorial across without losing anything. If your question is simply whether Ever Loved is free, that is answered here; this page assumes you already know and are looking past it.
What Ever Loved Does Well
Credit first, because it shapes which alternative makes sense.
- Free, and honestly free. The memorial page never hits a paywall. Ever Loved earns from optional printed programs and from a platform fee on funds raised, not from the page itself.
- Everything for the funeral in one link. Obituary, service details, RSVP, fundraiser, all together. In the first week that saves a family real friction.
- No ads. Unlike several free competitors, the memorial page is not wrapped in third-party advertising.
- Fundraising that works. If the family needs to cover funeral costs, the built-in fundraiser is simple and people trust it.
If those four things are what you need, you may not need an alternative at all. Keep reading only if the next section sounds familiar.
Where Ever Loved Runs Out
Five things come up again and again when families describe why they are looking.
1. The page does not grow. Ever Loved's memorial is a clean, static page: an obituary, a photo, a place to leave a message. It is not built for a family to keep adding to over years — for the cousin who finds a box of slides, for the grandchild who records a story at Thanksgiving. Media handling is basic and the layout stays the same whether the memorial holds four photos or four hundred.
2. No app. There is no native mobile app. The website works on a phone, but it is not designed around one, and most memorial visits happen on a phone — often in the car outside the service, or in bed at two in the morning. No notifications when someone leaves a tribute, no anniversary reminders.
3. It looks like a form. The templates are utilitarian. That is fine for an obituary; it is less fine for a page that is supposed to feel like a person. Families who care about how the memorial looks — and on a memorial, that is not vanity — tend to move.
4. Built for one moment. The strength is also the limit. The RSVP, the fundraiser, the service map all matter for about ten days. After that they sit at the top of the page, above the life, doing nothing.
5. Co-creation is thin. Several people can be admins, but the experience of a scattered family building the page together — each adding their own photos and stories from their own phone, without a shared password — is not what Ever Loved was designed around.
None of these are bugs. They are the shape of a product built for funeral planning. The alternatives below are built for what comes after.
Six Alternatives Worth Considering
1. GetMemorial — for a memorial that keeps growing
This is our product, so weigh what follows accordingly. GetMemorial is memorial-first rather than funeral-first: the page is designed around photos, stories, and tributes accumulating for years, on a phone, with the whole family contributing.
Pricing. Free to start. Premium is $4.99 a month, $39.99 a year, or $89.99 once for a lifetime plan. Free pages carry no ads.
Where it beats Ever Loved. Native iOS app with anniversary reminders and tribute notifications; templates that look like a memorial rather than a listing; family members add photos and audio from their own devices without a shared login; Western and East Asian remembrance traditions both supported; English, Spanish, and Chinese.
What it does badly. No funeral RSVP and no fundraiser — if you need those this month, Ever Loved still does them better. Android app is in development, not shipped. It is the wrong choice for a family that wants one page for the funeral logistics and never intends to touch it again.
2. Forever Missed — for long, written life stories
Forever Missed has been around for nearly two decades and its strength is text: multi-chapter biographies, long tributes, a rich editor. If the family has a writer in it, this is where that writer will be happiest.
Pricing. Free with third-party ads on the page; a paid lifetime upgrade removes them and unlocks features.
What it does badly. The ads on the free tier are the thing families complain about most, and the interface shows its age. No mobile app. We have written about Forever Missed alternatives separately, which tells you something about where it lands for most people.
3. Keeper — for cemetery records and family trees
Keeper links every memorial to a physical cemetery location and a family tree, which makes it the natural choice if genealogy matters to you. It has a mobile app.
Pricing. Free tier, and a one-time lifetime plan under $100.
What it does badly. The visual experience is functional rather than warm. The community is smaller. It is a database with a memorial attached, and that is either exactly what you want or not at all.
4. Legacy.com — for newspaper reach
If the reason you are leaving Ever Loved is that nobody outside the family can find the page, Legacy.com solves a different problem. It is the largest obituary network in the US, tied to most local papers, and it ranks for name searches.
Pricing. The obituary usually comes bundled with a paid newspaper notice; long-term guest book access has historically been a paid add-on.
What it does badly. As a memorial it is thin, dated, and not yours — the page belongs to the newspaper's arrangement, ads run beside it, and you cannot make it look like anything but a Legacy.com page. Use it for reach, not for the memorial itself. Where to post an obituary online covers this trade-off in more depth.
5. MuchLoved — for UK families who want a charity, not a company
MuchLoved is a registered UK charity. No ads, no upsells, no tiers; donations are encouraged and optional. It is widely used in the UK and Ireland, often through funeral directors, and it handles in-memory charitable giving well.
Pricing. Free, donation-supported.
What it does badly. The design is conservative and the media features are limited. Outside the UK it is an unusual choice, and the templates have not moved with the times.
6. Kudoboard — for a one-off group tribute
Kudoboard is not a memorial site at all; it is a group card. Coworkers, classmates, or a large extended family each add a card with a message, photo, or short video, and the result is a collage.
Pricing. Free trial, then per-board pricing.
What it does badly. It is not built to last, and it is not built to be a memorial. There is no obituary, no life story, no structure. It is an excellent complement to a memorial — the office can make one and send the link — and a poor substitute for it.
Side by Side
| Ever Loved | GetMemorial | Forever Missed | Keeper | Legacy.com | MuchLoved | |
|---|---|---|---|---|---|---|
| Free tier | Yes, no ads | Yes, no ads | Yes, with ads | Yes | Via newspaper | Yes |
| Paid option | Add-ons only | $89.99 lifetime | Paid lifetime | Lifetime under $100 | Newspaper + add-ons | Donations |
| Mobile app | No | iOS | No | Yes | No | No |
| Funeral RSVP / fundraiser | Yes | No | No | No | No | Donations in memory |
| Built for years after | Partly | Yes | Yes | Yes | No | Partly |
| Family co-creation | Basic | Yes | Basic | Basic | No | Basic |
| Name-search reach | Moderate | Moderate | Moderate | Low | High | Low (UK) |
How to Decide
Match the reason you are leaving to the alternative that fixes it.
| You are leaving Ever Loved because… | Look at |
|---|---|
| The page feels static and you want it to grow | GetMemorial |
| You want to write a long life story | Forever Missed (paid tier) |
| Cemetery and genealogy records matter | Keeper |
| Nobody can find the page by searching the name | Legacy.com, alongside a memorial site |
| You are in the UK and want a charity | MuchLoved |
| The office or class wants to contribute something quickly | Kudoboard, in addition to a memorial |
And one honest case for staying: if the funeral is still ahead of you, or the fundraiser is still open, do not move anything yet. Ever Loved is the right tool for that fortnight. Move the memorial afterwards, when the page's job changes.
How to Move a Memorial from Ever Loved
You do not have to delete the Ever Loved page. Many families leave it up — the fundraiser history and the RSVP list live there — and build the lasting memorial elsewhere, then link the two. Here is the order that avoids losing anything.
1. Save the text. Open the Ever Loved page and copy the obituary and any life story into a plain document. Copy every tribute and comment too, with the name of who wrote it and roughly when. This is the part people skip and regret; the messages from the first week are irreplaceable.
2. Download every photo at full size. Open each photo individually and save the original rather than screenshotting the gallery. If other family members uploaded photos, ask them to send you the originals — what is on the page may have been compressed.
3. Note what only Ever Loved holds. The donor list, the RSVP list, the printed-program order. Export or screenshot whatever you may need again. This is why leaving the old page up is often simpler than closing it.
4. Build the new memorial before you announce it. Create the page, add the obituary, upload the photos in one batch — most modern platforms accept thirty or more at once — and re-enter the tributes you saved, credited to their authors. Do this quietly, over a week, so the first thing people see is a finished page.
5. Invite the family to contribute. This is the point of moving. Send the link with a specific ask: "Add the photos from the lake house." A page people have been asked to add to is a page they come back to. Sharing memories online has more on making this happen.
6. Update the old links. Edit the Ever Loved page, the Facebook post, and anything else that points at the old memorial so they say where the lasting page now lives. Then leave the old page alone.
The whole move takes an afternoon for a page with fifty photos and twenty tributes, most of it spent on step one. It is worth doing properly once.
FAQ
Is there anything wrong with Ever Loved? No. It is free, ad-free, and excellent for funeral planning. It is simply not built to be the memorial a family keeps adding to for a decade, and that is the job most people are hiring an alternative to do.
Can I keep the Ever Loved page and use another site too? Yes, and it is usually the best arrangement — Ever Loved for the funeral and fundraiser, a memorial site for the lasting page, each linking to the other.
What is the cheapest alternative? MuchLoved and GetMemorial's free tier both cost nothing and carry no ads. If you want a paid plan for permanence, GetMemorial's one-time lifetime plan is the least expensive over ten years of the options here.
Will I lose the tributes people left on Ever Loved? Not if you copy them before you do anything else. There is no export button, so it is a manual job, but a page with twenty tributes takes fifteen minutes.
Which alternative has a mobile app? GetMemorial (iOS) and Keeper. None of the others do.
GetMemorial helps families build beautiful, lasting online memorials in minutes — a permanent home for tributes, photos, and stories. Build yours at GetMemorial.com.
